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From 1923 to 1933 the artistic direction of the Manifattura was entrusted to Gio Ponti. Master is responsible for introducing highly innovative elements with sensitivity and respect for the taste for the ancient, and for the oriental culture. In 1925 at the Universal Exposition in Paris, the Manifattura and its artistic director were awarded with the assignment to both of a Grand Prix.
Still Ginori 1735 expresses the utmost competence in rereading his story bringing back the most emblematic decors designed by Gio Ponti.