In 1806, at the turn of the century of reason and that of sentiment, the direction of the Manifattura passed to Leopoldo Carlo Ginori Lisci, who started a process of profound renewal. La Ginori focuses on the development of the 'Pittoria' and calls to shower French decorators prominent. In 1854, porcelain meets new trends and the Ginori Manufacture is a great success at the Universal Expositions.
